205 & 113 Ilford Lane, east London

Made to fit your family’s biggest days.

Punjabi suits, lehngas and sarees for women, men and children, with tailoring and alterations in-house and a fully bespoke bridal choora service. Visit us on Ilford Lane, book a virtual appointment, or order for delivery anywhere in the world.

The shop window at 205 Ilford Lane: mannequins in embroidered Punjabi suits and lehngas, including a child’s outfit, under the banner ‘Punjabi suits, lehnga and sarees’.
The window at 205 Ilford Lane.

What we do

Chosen in the shop, finished to fit

From haute couture to prêt, with the fitting and the finishing touches handled under one roof.

  1. Tailoring and alterations

    Tailoring and alterations alongside our ready-made outfits, so the piece you choose fits the way it should on the day.

  2. Bespoke bridal choora

    A fully bespoke customisation service for bridal choora, the wedding bangles, shaped around one bride.

  3. Women’s outfits

    Punjabi suits, lehngas and sarees, from haute couture to prêt (ready-to-wear).

  4. Men’s outfits

    Gents’ outfits, so the whole family can dress for the occasion together.

  5. Children’s outfits

    Outfits for girls and boys, chosen alongside the grown-ups’.

  6. Fashion jewellery

    Jewellery to finish the look, in the same shop as the outfit it goes with.

Line drawing of a stack of bridal bangles

For brides

Bridal choora, made for one bride

Our bridal choora service is fully bespoke: your wedding bangles are customised for you, not picked off a shelf.

Talk it through with us in the shop on Ilford Lane, or ask for a virtual appointment if you’re planning from further away. Your outfit and your choora can come from the same place, with the jewellery to go with them.

Call to talk about your choora

Wherever you are

Book a virtual appointment

Can’t get to Ilford Lane? Virtual appointments are available on request. Call the shop to ask for one, whether you’re choosing an outfit or planning your bridal choora.

Call to request an appointment

We deliver worldwide

Orders can be delivered anywhere in the world, whether you’re dressing family abroad or a wedding overseas. Call us to talk through what you’d like.

About the shop

Two doors on Ilford Lane

South-Eastern Apparel+Jewellery.

That’s how we describe ourselves: clothing for women, men and children, from haute couture to prêt, with the jewellery to go with it.

You’ll find us at 205 Ilford Lane, behind the black fascia with the pink lettering and the window full of suits and lehngas, and along the same road at 113. We’re open seven days a week.

Visit or call

Opening hours

Monday to Saturday
10:30 to 19:00
Sunday
11:00 to 19:00

Hours shown are for 205 Ilford Lane. Please call to check before visiting 113.

Contact